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Heritage Chickens

Brand Identity, Brand Messaging, Brochure Design, Packaging Design, HTML/ Email Design, Custom E-Commerce Website Development

—Ever wanted to own a hen and name her Mrs. Bossypants? Well here you can!

Project Introduction

El Designo was called in to brand this fantastic local program which expanded at a rapid pace. The University of Alberta wanted to keep their heritage chickens from being replaced by more commercial breeds. This unique egg/chicken ownership was the solution. The idea was not only to have wholesome/free-range eggs available to the public, but to brand the hens producing the eggs as well. We shone a spotlight ”on the girls" and people could adopt any breed of hen and name her whatever they wished. Customers would receive their very own adoption certificate in the mail, complete with their hens new name.

Specific Details

We provided the identity, key messaging and the tone/theme which helped introduce that something different was happening in the Edmonton egg market. The theme reflects the egg programs that were around in the city back in the 1950's-1960's and we patterned the design from that time period. The egg carton is a special teal colour which was used to not only to enhance the retro-design but to stand out from other egg cartons in the market. The website alone gets over 250-1000 hits a month, and because of the program’s overwhelming success, Heritage Chickens is launching two sister programs selling chicken meat and chicks for people to raise. 

Interesting Facts

- Thousands are on the waiting list, but the program can only take 500 customers per year
- El Designo Won the Ad Club of Edmonton Award for Best Packaging in 2014
- Project also won the Community Leader Award
- You can name your hen here

​"El Designo is the best thing that happened"

El Designo is the best thing that happened to the Heritage Chicken Program! The team’s creativity gave our hens personality and transformed them into empowered “girls” in charge of their own sustainability. We consider the El Designo a development partner who has proven to be creative in problem resolution, reliable in time commitments, and brilliant with the final product.

​ - Agnes Kulinski MSc. MBA Business Director - University of Alberta Heritage Chickens

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