Because of our design success with the Chicago Blackhawks we got to work with another NHL talent: Mark Giordano of the Calgary Flames. Being a star in the NHL means many fantastic opportunities to meet the fans. Mark takes pleasure in helping many charity events in and around Calgary. Each year Mark visits many inner city schools and provides details on what it takes to be an NHL player. He needed a personalized brand that would communicate his values and provide a link to the community.
El Designo provided the key pieces to help establish a brand for Mark. The logo pulls inspiration from vintage jerseys, creating a vintage logo mark that meshes in an interesting way with the Calgary Flames brand. We also created a brochure that has tips from Mark and a journal for kids to write their own journey in.
- Mark Giordano was born October 3, 1983 in Toronto
- He thinks this brand is awesome
- We think Mark is awesome
- Mark Giordano and Marc Nipp have the same first name (except for the “k”)