El Designo - Behind the Mask

Hey! These guys aren't mexican.

When we founded this company in 2010 we wanted to create a studio that was beyond the norm, something that could represent our collective style and personality. We came up with dozens of ideas for company names and how to brand them - but they were all safe and bland. We wanted something that flew in the face of the old guard, and instead was avant guard. Our company is named El Designo. We tip our hats to the world of design and the world of Mexican Luchadore Wrestling.

​Of all the wrestling styles out there the Mexican Luchadore wrestlers have the most flash and pizazz in the ring. This, we thought, is something we could brand a design studio around! Just look at all those colour combinations, the mystery, the sequins! We’ll have enough material here to brand El Designo for a mucho, mucho long time!

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Edmonton Poetry Festival

The Edmonton Poetry Festival was a relatively new festival to Edmonton when El Designo started to represent their vision. By using lush custom illustrated posters and promotional materials, we have helped EPF become the flourishing festival it is today. They now bring in Poets from all over the globe, and are attracting attention to this unique artistic culture in Edmonton.

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Heritage Chickens

El Designo was called in to brand this fantastic local program which expanded at a rapid pace. The University of Alberta wanted to keep their heritage chickens from being replaced by more commercial breeds. This unique egg/chicken ownership was the solution. The idea was not only to have wholesome/free-range eggs available to the public, but to brand the hens producing the eggs as well.

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"Turn around time on deadlines was tight and they met each request in a professional manner"

“El Designo was provided with basic information and asked to come up with a design... there ability to grasp concepts and listen to client specifications is excellent. I found El Designo easy and pleasant to work with. They are cheerful, good listeners and have the ability to stay on track with clients needs. Turn around time on deadlines was tight and they met each request in a professional manner. I feel El Designo would be successful in any endeavor they may undertake and have no reservations in recommending El Designo's work.”

​ - Edi Skoropad, Information Officer - Alberta Health and Wellness

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