El Designo - Behind the Mask

Hey! These guys aren't mexican.

When we founded this company in 2010 we wanted to create a studio that was beyond the norm, something that could represent our collective style and personality. We came up with dozens of ideas for company names and how to brand them - but they were all safe and bland. We wanted something that flew in the face of the old guard, and instead was avant guard. Our company is named El Designo. We tip our hats to the world of design and the world of Mexican Luchador Wrestling.

​Of all the wrestling styles out there the Mexican Luchador wrestlers have the most flash and pizazz in the ring. This, we thought, is something we could brand a design studio around! Just look at all those colour combinations, the mystery, the sequins! We’ll have enough material here to brand El Designo for a mucho, mucho long time!

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Various Illustration

El Designo tags in illustration to create a powerful move in the ring. Our illustration style is fun and fantastical adding warmth to any design. Integrating illustration into design projects creates a unique message that imparts a lasting impression on the viewer. We strive to bring creativity and energy to all our illustrated works, and are influenced by these great fantasy illustrators: Wayne Barlowe, Roger and Martyn Dean, and Tony DiTerlizzi. We can illustrate in the following media : graphite, acrylic, gouache, water colour, pen and ink, and charcoal. We can sculpt with: clay, mixed media, paper, and plaster.

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Purple Pear Restaurant

Refresh. Refuel. Revive at The TELUS World of Science - Edmonton wanted to create a unique dining experience at the science centre. A totally revamped menu offers a variety of fresh, made-to-order options, with an emphasis on local produce. We tried to create that througout with the logo and both the lettering and vinyl signage. 

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Print Design

Print design uses a large repertoire of El Designo’s wrestling moves. We start the match with research, tag in paper and printing knowledge and finish off with talented suppliers. We don’t send your files overseas to be printed and lose control over the finished product. Design, like wrestling, is impossible with a hands-off approach. We work only with local printers that meet our high standards of quality. 

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Last fall we rebranded Bles Wold Dairy, their rebranded dairy products will be available in Sunterra, Italian Centres, Planet Organic and some Save-on-Foods locations. Take a look at the new brand and try this delicious premium yogurt made right here in Alberta!

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